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Finland

Unspoilt natural beauty and a culture and lifestyle which are rooted in pure and pristine nature, are the essence of the Finnish experience.

Finland

About Finland

Finland’s unspoilt natural beauty, as well as Finnish culture and lifestyle which are rooted in their pure and pristine nature, are the essence of the Finnish experience. The country has taken a holistic approach to sustainable development, moving beyond environmental concerns towards a more inclusive society that secures the vitality of communities while reducing economic inequalities. In Finland, a journey can have a profoundly positive impact on the destination.

Finland is cool, creative, credible and full of contrasts! Perfect ingredients for a sustainable outdoor destination, where adventures take you to vast forests, labyrinths of islands, snowy fells, and thousands of lakes. If it’s the sound of silence, the untouched, open landscapes, food from nature, peculiar lifestyle, a culture where sustainability comes within, and endless opportunities for outdoor activities that make you tick, Finland is a destination for you.

Finland may not have world-famous tourist attractions, but what this country has is the cleanest air in the world, the richest freshwater resources in the EU, and forests that cover over 70% of the country. Being surrounded by purity simply makes the country different. This happiest country in the world offers you unique experiences from northern lights to midnight sun, great design and architecture to cultural events and festivals and a wide variety of outdoor activities all year around.

With 41 national parks in the country, it’s a guarantee there are suitable trails and natural wonders for every taste. The country has 4 distinctive seasons (or even eight in the northern part of the country!) as well as 4 distinctive destinations; Lapland, Lakeland, Helsinki and Archipelago & Coastal region, alluring you to visit the country again and again.

What makes Finland a Sustainable Place?

Finland is taking serious action to be a carbon-neutral country and the first fossil-free welfare state by 2035. This ambitious goal is echoed with the country’s success in achieving Sustainable Development Goals (SDGs). This eagerness to adopt sustainability is shown in the country’s tourism industry as well, where climate action and sustainability certifications have become mainstream.

Liisa Kokkarinen is Visit Finland’s leading expert in sustainable development, and she is passionate about using tourism as a catalyst for better. At Visit Finland she heads the national Sustainable Travel Finland program, a low tress-hold development program to assist Finnish travel companies and destinations to adopt sustainable practices. The goal is ambitious; making sustainability the new normal. Experienced and educated in Arctic matters and sustainable development, Liisa is always seeking solutions to decarbonise, reduce inequalities and ways to leave places better. Liisa firmly believes, that investing in climate action and sustainable tourism secures the long-term viability of the entire industry, creates a profoundly positive impact, and ensures the continued happiness for everyone – now and in the future

“Finland is full of interesting contrasts – summer and winter, midnight sun and polar night, city and countryside, East and West. You name it. As a country, we are credible. Traffic, service, safety, technology – everything runs like clockwork. We are also creative and quite famous for it. The unique cultural and natural surroundings have inspired Finns to compose music, create designs and develop unique technical innovations. And of course, Finland is cool from people and lifestyle to climate – all are one of a kind.

“What strikes in Finland, is the close proximity to nature, wherever you are, even in the city centre. And where there’s nature, there’s wildlife. Our pristine and picturesque landscapes provide habitats for many wild animals and birds, including bears, wolves, wolverines, lynxes, eagles, cranes, swans and the world’s rarest seal. Even the Arctic fox, the most endangered mammal in Finland that went extinct back in the 90s, has made a return. The exceptional return is an achievement of long-term conservation work. But in my opinion, the absolute best part of wildlife is simply knowing it’s there, without even spotting the animals. When you let yourself be surrounded by natural beauty, and hearing the sounds of nature, you start hearing and seeing signs of wildlife everywhere. I find it truly comforting!”

According to Liisa, what really makes Finland special is closely related to nature and well-being. While Finnish culture celebrates equality, integrity and safety, Finns largely attribute their happiness to their connection with nature. Finland’s lakes, rivers and forests not only feed but also provide a natural well-being and places to slow down. Finland is all about finding connections again, with oneself, with nature, and with happiness that comes from simple things.

 

See it for yourself

Finland Gallery

Finland

Quick Facts

When to Visit Sustainably

All year round – December is by far the busiest month of the year with visits to Lapland taking place. Spring is a wonderful time to visit, the days get longer, and nature bounces back. In summer expect to see midnight sun, especially in the north, and in winter the Northern Lights light up the sky and a blanket of snow covers the ground.

Suggested Season

Time Zone

EET +2 hours from the UK

How to Get There: Fast / Slow

Finnair fly from the UK with four daily flights from London Heathrow and one daily flight direct from Manchester, Edinburgh, and Dublin, which serves those travelling from Northern Ireland.
Norwegian fly between Gatwick and Helsinki daily
Ryanair fly to Helsinki and Tampere from London Stanstead. Roveniemi in the winter season
EasyJet flies from Gatwick and Manchester to Rovaniemi and Kittilä in the winter season.
And if you have a little more time on your hands, catch the train through mainland Europe.

Currency

Euro

Tipping Etiquette

There is no tipping required

Your Peace of Mind

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Finland

Where in the World?

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See it for yourself

Finland Gallery

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