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Morocco

Discover Morocco, the kingdom of light

Morocco

About Morocco

One of the first things that catches your eye when discovering Morocco for the first time is undoubtedly its light. That light is so special. It brings life to this earth, wherever it goes. It is a source of creation for artists of yesterday and today, a source of inspiration that stimulates the senses. It is a source of movement and energy.

At the heart of this journey, light illuminates these unique, sensory and human experiences, which we bring back and keep with us forever: the light of a sunset, the memory of a singular floral pattern, the vision of a glowing cliff at the bottom of a valley, the sweet taste of a spice, a breeze that delicately touches your face, the echo of a melody, the meeting with a brilliant stranger. Morocco is filled with such experiences which leave a lasting impression on everyone who visits this wonderful land. Much more than another destination to tick off your bucket list, Morocco is a nation that breathes life, through its arts, its living culture, and its crafts.

From its pristine natural beauty to its intoxicating mix of Arab, Amazigh, French and other influences, and of course its unique architectural wonders, this land is guaranteed to amaze.

Over the kingdom of Morocco, it is the light that has the power to inspire and energise.

What makes Morocco a sustainable place?

The development of tourism has been designed for more than fifteen years in a sustainable and responsible manner, and Morocco offers experiences most suited to the evolution of post-COVID demand.

  • Sustainable tourism has been a constant concern in Morocco for more than fifteen years: Morocco has implemented the responsible tourist charter, which encourages it to contribute to respecting and preserving culture, vulnerable people and the environment.
  • Morocco has several sustainability designations used around the country, including The Green Key (used by over 3,000 hotels around the world) and the Blue Flag designation which is given to ecologically responsible beaches, marinas and boats used for tourism. These sustainable recognition efforts are led by HRH Princess Lalla Hasna, sister of His Majesty King Mohamed VI.
  • Morocco invests heavily in the green economy. The country is continuing to develop renewable solar and wind energy, which should constitute 50% of Morocco’s energy by 2030.
  • Morocco is also investing in environmental measures including energy efficiency, by setting up incentives for upgrading buildings and equipment.
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Morocco

Quick Facts

When to Visit Sustainably

Any time of the year but the best months are Sept-Nov and March up to the start of June. The hottest time of year in Morocco is from June - August, so if you do visit during this period be aware that temperatures will be high. This can be mitigated slightly by staying in coastal areas like Essaouira and Rabat which are cooler.

Suggested Season

The best season to visit Morocco is from May to September as this tends to be a less popular time to visit for international travellers. During this time period religious festivals including Ramadan and Eid al-Adha also take place, which can affect some opening hours during the day but provide for a festive atmosphere in the evenings with cultural celebrations.

Time Zone

GMT +1

How to Get There: Fast / Slow

Direct flights are available from Manchester, Birmingham, and London to Agadir; from Bristol, London, Manchester and Birmingham to Marrakech, and from London to Rabat, Casablanca, and Tangier. Flights from all airports are under four hours. There are also multiple routes by ferry from Spain to Morocco including connections from Almeria to Nador, Algeciras to Tangie Med, Motril to Tangier Med, Al Hoceima and Nador, Barcelona to Tangier Med and Nador, and Tarifa to Tangier. The shortest duration connections are from Tariga to Tangier and Algeciras to Tangier Med which both take one hour.

Currency

Moroccan Dirhams

Tipping Etiquette

A tip of 10% is customary in restaurants, hotels and taxis.

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Sustainable Highlights

  • Toubkal National Park

    Toubkal National Park was Morocco’s very first and it was founded in 1942. Named after Mt Toubkal (see our section on the Atlas Mountains below for more details) the park spans 380 sq km. It features eight mountain peaks including Mt Toubkal, however, it also boasts many more unmissable sights. 5,000 year old rock carvings and petroglyphs can be viewed near the ski resort of Oukaimeden and the park has a range of environments including mountain slopes, grasslands, and rich forests.

    The park is also home to a variety of wildlife including Barbary sheep known for their iconic horns, coats and beards. It is also home to two endangered species, the bearded vulture and the golden eagle.

    A variety of hiking routes can be undertaken in the park, making it perfect for a healthy and sustainable escape from the rush and bustle of Morocco’s big cities.

  • Taghazout Bay

    Taghazout Bay doesn’t just boast a fantastic coastline, it’s also one of the leading sites of eco-tourism in Morocco. Taghazout Bay is just 15 miles away from bustling Agadir, but on arrival, you’ll be able to embrace a much slower and calmer pace of life. This beach resort is the perfect place to relax and unwind, and is also situated close to the Atlas Mountains allowing easy access to hiking routes.

    This beautiful bay is managed in line with the three principles of environmental protection, social responsibility and meeting the wider development needs of the region. Taghazout Bay has taken initiatives to reduce energy consumption and work cooperatively with local and regional communities to further sustainable development.

  • Hassan II Tower and Mosque

    Hassan Tower and the accompanying Hassan II Mosque are perhaps Casablanca’s most spectacular attractions. Across the square is the Mohammed V Mausoleum, containing the tombs of King Mohammad V and his two sons, King Hassan II and Prince Moulay Abdellah.

    Step inside, be peaceful and marvel at the beautiful gilded interiors, ornate furnishings, and the Alaouite Dynasty’s architectural style. Guided tours of the mosque are available outside of prayer times in French, English, German and Spanish.

  • Rabat

    Rabat, the capital city of Morocco is a true gem, offering a stunning blend of ancient history and modern charm. The entire city has been designated with a UNESCO World Heritage status since 2021, due to its diversity of historic and cultural attractions.

    The city boasts breathtaking architecture, from the intricate details of the Hassan Tower to the traditional Moroccan design of the Andalusian Gardens. Visitors can immerse themselves in the rich culture of the city, exploring historic landmarks, museums, and art galleries. The Oudayas Kasbah offers a glimpse into the city’s past, while the bustling street markets and vibrant cultural life showcase the energy and warm hospitality of the country. Take the time to explore and savour authentic local experiences to truly immerse yourself in the cities vibrant culture.

  • The Ruins of Volubilis

    The archaeological site of Volubilis was originally built in Roman times as a frontier of their empire to maintain their territory. The site has since survived and has been well preserved due to its location, and has witnessed several empires and time periods from the Dark Ages and the more recent Islamic period. The site has produced a range of fantastic artefacts including beautifully preserved mosaics. It is easily accessible with rail connections from Meknes or Fez with a transfer in a taxi. You can also choose to walk from nearby Moulay Idriss Zerhoun which takes around an hour.

    The site includes a museum but you can also choose to explore the ruins at your leisure once you have paid the entry fee. Official guides can also be hired to take you around the site.

  • The Atlas Mountains

    The Atlas Mountains stretch across Morocco for over 1000km and are ideal for those looking for an active adventure break. The best place to begin your exploration of this stunning mountain range is Marrakech, where the mountain range is accessible with a two-hour drive to Imlil – an ideal starting point for your expedition. Fez and Meknes are also excellent options, along with Agadir. If you’re seeking to conquer the range you have a variety of options, from Africa’s highest mountain Mt Toubkal to a variety of smaller peaks.

    On your travels, you’ll discover impressive peaks, gorgeous valleys, and remote Amazigh mountain villages keen to accept visitors.

  • Aït Benhaddou

    Aït Benhaddou has been designated as a UNESCO World Heritage site since 1987 and is well worth a visit for the culturally minded traveller. Originally, the city was used as a transit point for caravans between the Sahara Desert and Marrakech, which would have centred around salt, gold and the ivory trade.

    Today, the settlement can be explored and features some of the best preserved Kasbahs (fortified areas of a city) in Morocco. The ruins and surrounding landscape have featured in a variety of Hollywood films including Lawrence of Arabia and Gladiator. The ruins can be visited on a day trip from Marrakech, and film studios can also be explored nearby.

  • Moroccan Cuisine

    Moroccan cuisine has been shaped by a number of influences including Amazigh, Arab and Mediterranean tastes along with some influences from France and Spain – making the country’s cuisine a unique blend of flavours. Tastes can vary across the nation’s regions so make sure to eat out sustainably during your travels including frequenting the traditional bazaars, souks, cafes and restaurants.

    Traditional Moroccan recipes include Tajine, Harira, and a variety of Couscous dishes.

  • Chefchaouen

    Chefchaouen is rightly known for its distinctive blue architecture in the city’s Old Town, which has transformed this tranquil community into a major tourism hub. The city presents a unique opportunity to experience truly authentic Morocco, from the winding alleys of its Medina with local cuisine and shops, to its magnificent Kasbah in the heart of the Old Quarter.

    The city boasts a fantastic museum featuring artefacts including old weapons, photos capturing its past, and beautiful textiles. The city is also the perfect base for walkers as it has easy access to winding paths up the nearby Rif mountain range.

  • The Ouzoud Waterfalls

    The Ouzoud Waterfalls are a stunning natural feature of Northern Morocco and are the second-highest waterfalls on the African continent. They can be visited on a day trip from Marrakesh by car. On arrival, the trails up to the top and surrounding the falls are well signposted, providing easy access for non-Arabic speakers.

    The waterfalls perfectly highlight the diverse natural beauty of Morocco and with plenty of shops and cafes lining the hiking routes, you can support the locals with your purchases.

Morocco

Where in the World?

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See it for yourself

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